Privacy Policy


This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).


For information regarding the collection and use of your personal information, you may contact us at



When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”


We collect Device Information using the following technologies:


    - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.


Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain Personal Information from you, including your name, billing address, shipping address, payment information (including credit card numbers, ShopPay details, PayPal Details, and Apple Pay details, all of which are encrypted and not stored directly by Joyful Equestrian), email address, and phone number.  We refer to this information as “Order Information.”


When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We also use the Device Information that we collect to provide consumers with targeted advertising around the Internet. This information is targeted towards our site users as well as provided in aggregate form to our advertising partners in order to provide ads to consumers with similar online preferences. 



We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store.


You can read more about how Shopify uses your Personal Information here:  


We also use Google Analytics to help us understand how our customers use the Site.


You can read more about how Google uses your Personal Information here:  

You can also opt-out of Google Analytics here:


We use Mailerlite to manage email communications to our subscribers.


You can read more about how Mailerlite uses your Personal Information here:


We use Salestac to send text messages when you elect to receive them from us.


You can read more about how Salestac uses your Personal Information here:


Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at


You can opt out of targeted advertising by:


    GOOGLE -

    BING -



Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.






You have the right to access personal information we have collected about you over the last 12 months, including:


  • The categories of Personal Data that we have collected about you.
  • The categories of sources from which that Personal Data was collected.
  • The business or commercial purpose for collecting or selling your Personal Data.
  • The categories of third parties with whom we have shared your Personal Data.
  • The specific pieces of Personal Data that we have collected about you.





You have the right to request the deletion of your information. Please note that this right is subject to certain exceptions. For example, we may retain Personal Information necessary to complete your transaction or to provide services to you. We may also retain some of your Personal Information for our records to comply with certain regulations and requirements and to comply with law enforcement actions and authorities. In these circumstances, your information will not be deleted, and you will be provided communication describing the information we keep.



Additionally, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of the United States, including Canada, Europe, and Asia.




You have the right to Opt-Out of marketing communications from Pawz. To exercise this right, you may visit our Data Subject Portal at:

Alternatively, you may Opt-Out of marketing communications by email at




Joyful Equestrian will not discriminate against you for exercising your Data Privacy Rights. We will not deny you goods and services, nor will we charge different prices or provide lower quality goods. However, by exercising your right to Opt-Out, you may not receive certain discounts and promotions offered to members of our Loyalty Programs or email subscribers.



When you place an order through the Site, we will maintain Order Information for our records.


Joyful Equestrian understands the importance of protecting Personal Information. We seek to protect your Personal Information from unauthorized access, use, and disclosure using appropriate physical, technical, and operational security measures.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at

4/23/2021, 8:18 PM

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